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Video Post production is the final step in the making of a video.

This is a process of refinement of video materials into a finished corporate video production uk product before mastering the video production, duplication, and release to the public. The process involves, editing of video and sound, and the addition of graphics, effects, or a combination of these.

Computers have dramatically altered post production in recent years, with new editing and effects capabilities emerging all the time. Computer based editors allow for clearer pictures and smoother editing techniques, constantly improving the quality of the final product.

Windows or Apple Mac? There are many non linear computer video editing systems on the market. The two main computer operating systems are Microsoft Windows or Apple Mac. Video Image Productions favour the Apple system but it really comes down to cost and personnel preference.

All non linear video editing systems use video editing software which involves importing video footage onto the hard drive of your computer. Once you have captured the footage its imported onto a time line where the video editor can cut the footage. The advantage of using this type of video editing for corporate video production allows frame accurate editing and many digital effects can be added.

DVD. When these non linear video editing systems were first introduced for the home user and corporate video production uk, the problem was VHS. no matter how good the quality of the video footage was it ended up on VHS.

VHS. the problem with VHS is resolution. VHS only produces a television picture of around 250 lines horizontal resolution. Pal television works at 625 horizontal lines resolution.

DVD revolution. At last video production companies we can master our edited video footage straight from the time line of the editing software into DVD authoring software. This process allows us the maintain the original video quality and add menus, graphics and 5.1 Dolby Digital Surround sound. This results in the customer receiving a broadcast quality corporate video production uk product.

At Video Image Productions we are always doing our best to pass the falling price of video production on to our customers.

Please click on this link to view our video edting uk page.

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